TBW Communications — Singapore
Words
that work.
A strategic communications consultancy. We help leaders say the right thing, to the right people, at the right moment.
Get in touch →Scroll to explore
TBW Communications — Singapore
A strategic communications consultancy. We help leaders say the right thing, to the right people, at the right moment.
Get in touch →Scroll to explore
What we do
Good communications is not about volume. It is about precision — knowing which story to tell, which detail to cut, and which moment to speak. TBW was built on over a decade of editorial experience across Asia's most competitive newsrooms; that instinct for what lands, and what doesn't, is what we bring to every brief.
Practice areas
Executives who have something to say rarely have the time to say it well. We ghostwrite, conceptualise, and place thought leadership that builds genuine industry credibility — not content for content's sake.
Strategic advice for C-suite and senior leadership; from messaging development and executive profiling to investor narrative and cross-functional communications alignment.
When the stakes are high and the clock is moving, clear thinking matters more than anything else. We provide issues counsel and response strategy that protects reputation without sacrificing honesty.
Built on real relationships with journalists and editors across regional and international press. We develop stories worth telling and get them in front of the people who need to hear them — in English and Mandarin.
The foundation beneath everything else. We build the messaging frameworks, brand voice, and communications playbooks that ensure every word your organisation says pulls in the same direction.
Kelvin Yap spent over a decade in some of Asia's most competitive newsrooms — including ESPN Star Sports, Fox Sports Asia, NewsCorp, and OneFootball — working his way up to senior editorial roles before moving into corporate communications and business leadership. He has founded and led companies, served as lead press officer for General Elections, and writes speeches in English and Mandarin for a Member of Parliament.
He holds a Certificate in Law and Sustainability from the University of Oxford, a BA in Translation with Political Science from SUSS, and a CELTA from Cambridge.
TBW Communications was built on the belief that the best communications work comes from people who have spent years inside the rooms where stories are made — not just studying them from the outside.
Whether you have a brief, a problem, or just a conversation worth having — we would like to hear from you.